It doesn’t matter if your proposal is original.

It’s not just about saving money — some store brands are now outperforming national names in terms of trust, satisfaction, and even flavor.According to a 2025 report from.

and NielsenIQ, shoppers have clear favorites when it comes to private label brands, particularly in the shelf-stable and frozen categories..Among the most-loved:.Good & Gather (Target).

: Known for its clean packaging and ever-expanding product line, from snacks to sauces to seasonal drops..: With a cult following built on frozen meals, international flavors, and snack aisle hits.. 365 by Whole Foods.

: Offering better-for-you ingredients at more accessible prices.. Kirkland Signature (Costco).

: A bulk favorite for pantry staples like olive oil, baking supplies, and coffee.. Wegmans and Kroger brands.(from 15.5-ounce can).

(such as College Inn Culinary Stock).2. soft-cooked eggs.

, peeled and halved.Finely chopped fresh chives.